Market: U.S. General + U.S. Asian Market
our work
Our work speaks in many languages, with numerous colors. From culturally-focused marketing programs to lighthearted social media programs to exciting in-market events, we deliver integrated campaigns across a range of industries to a variety of markets.
Ajinomoto
We helped Ajinomoto Foods launch their brand and products to the U.S. Market. From their seasoning products to their sauces and frozen foods, Ajinomoto has been steadily growing its business in the US through multi -facet campaigns, online marketing, in-store events and education series.
Deliverable included:
- Quantitative & Qualitative Market Research
- Strategic Planning
- Media Planning
- Concept & Creative Development
- Content Creation & Production
- Public Relations
- Sales Promotions In-Store (POS, DM to Foodservice, Sweepstakes, Photo Contests, etc.)
Japan National
Tourism Organization
Market: U.S. General + U.S. Asian Market
We partnered with the Japan National Tourism Organization to help them fulfill their mission – promote travel to and within Japan across the globe. Through a series of marketing campaigns, foodie events, travel showcases and celebrity endorsements, we elevated the organization’s presence among target audiences, helped establish them as a trusted authority about Japan travel and increased their customers’ satisfaction.
Deliverable included:
- Market Research
- Event Marketing
- Concept & Creative Development
- Influencer & Endorser Campaigns
- Private Seminars
- Public Relations
Korea Fisheries Association
Market: U.S. General Market
We co-developed and executed a global launch campaign for Korea’s national seafood brand – “K· FISH” – in the U.S., a global organization providing rigourous testing, certification and high-quality clean seafood and sea vegetables from Korean seas.
Deliverable included:
- Market Research
- Event Marketing
- Concept & Creative Development
- Influencer & Endorser Campaigns
- Public Relations
Mazda
Market: U.S. Asian Market
We collaborated with Mazda and Mazda’s AOR to develop marketing, event and promotional campaigns targeted to U.S.-based Asian Americans in their varied languages and by regional culture. Our original creative concepts, campaigns, PR and events built upon Mazda’s global brand, while increasing penetration into specific target audience segments.
Deliverable included:
- Quantitative & Qualitative Market Research
- Strategic Planning for Target Audience Segments
- Media Planning (TV, Print, Digital, Display/Video, Social)
- Ad Trafficking & Management
- Creative Development
- Content Creation & Production
- Public Relations at Auto Shows & Media Drives
- In-Language Community Outreach
- Multicultural Sales Promotions at Dealership POS
Zojirushi
Market: U.S. General + U.S. Asian Market
We partner with Zojirushi America to grow their brand in the United States by creating programs for their loyal Asian-American fans and to new customers joining the Zojirushi family.
Zojirushi’s goal was to penetrate the U.S. Asian, Hispanic and General markets by creating a passionate customer base for their innovative small kitchen appliances, insulated products and commercial products. We tailored their messages in each local market and created multi-channel campaigns that focused on building both brand awareness and fostering sales.
Deliverable included:
- Quantitative & Qualitative Market Research
- Annual & Long-Term Strategic Branding, Marketing and Communication Plans
- Media Plans
- Creative Development
- Content Creation & Production, including recipes, blogs, education
- Events & Showcases
- Endorsement / Influencer Marketing
- Social Media Marketing
- PR & Events for Commercial / B2B Customers
